Wondering about what are meta descriptions?
1. What is meta description?
A meta description is a short description of your web page that will be displayed in search engine results. They are usually 150 characters or less and can really help increase click-through rate to your site.
The meta description is one of the most important elements in your page. It’s what people will read to decide whether or not they want to click on your link, which means you need to get it right.
A lot of small business owners don’t know why they should write meta descriptions. If you don’t write your meta description, Google will generate one for you by pulling the content from your page. Let's face it, it's best to keep in charge of what and how robots pull from your website.
Because it’s a robot, Google can’t tell what the website is about unless we tell it. We do this via Site Maps, Meta Tags and more
2. How meta descriptions impact your SEO?
Meta descriptions have no direct effect on your SEO ranking. Keywords found naturally in your content are important for your SEO. What meta descriptions do, is click through rate. In other words, how many people decide to click on your site when searching for keywords.
It's important to have unique meta descriptions for each page on your site. This will give you a better chance of getting click-throughs from search engines.Find yourself asking how to increase your click-through rate? The answer is, really well written, unique meta descriptions for your website pages.
Fun fact! Did you know that the first-ever message in the history of the internet was sent on October 29, 1969, from UCLA to Stanford Research Institute and it read "Log into SRI at 0900 tomorrow"?! Transmitted message actually read ‘LO’—because the network crashed after the first two letters.