First of all, I’d like to tell you about my company. At TechJello, we empower entrepreneurs with high-performing websites. We created a network of experts in the field to achieve this. We are known as the fastest, easiest, dedicated and the most responsive website service.
Now, lets have a talk about the importance of a good website
A company’s website is the virtual face of its business. As the internet continues to grow, it becomes imperative for small business owners to have their own websites. However, the process of creating a website isn’t as easy as it sounds. First you have to think about what kind of content you want on your site, how it will be organized and who will develop it.
Website needs to be appealing, user-friendly, and informative if it wants to attract new customers. Here are some quick tips on how you can improve your small business website right now.
Good news is that you have a choice in who builds your website. You can choose a company that builds beautiful sites that look great on a laptop or desktop computer, but is slow and ineffective on mobile devices. Or you can choose a company that builds sites for all devices.
Here are ten ways to improve your online presence
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Have your own website. This might seem like an unnecessary expense, but there are still 25% of small businesses that do not have one! They rely on social media and business cards to sell their products and services. Not owning your own space online keeps you out of the running of showing up in a Google search. In order to get a clearer picture, consider this: Google processes about 63,000 search queries every second. That translates to 5.6 billion searches per day. That's a huge opportunity for new sales you could be missing out on.
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Have your own domain, To begin, you need to register a domain name. A domain name is an online address (such as techjello.com) that provides an easy way for people to access your website. Owning your own domain can be beneficial because it gives you control over your online identity and content. The registered domain name owner controls their domain. They can change the DNS settings to point to any website they want and even sell it if they wish. We highly recommend you look into this so you can protect your site.
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Avoid WordPress if you can. It continues to be the leading infected website platform on the market. Since it powers hundreds of millions of websites across the globe, hackers can easily find sites that are less secure and easy to exploit. If your site is currently running on WordPress, we suggest moving away as quickly as possible.
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Security matters. You need to make sure your site is secure! Google has been marking any website without an SSL certificate as unsecure for nearly three years. Even worse, if you don't get it resolved right away, your site will receive a penalty when it comes to search results. How do you check? If there's no "HTTPS" in front of your URL.
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Optimize for user experience. Convenience is the key to success on mobile, so ensure your navigation is simple and easy to read. A good rule of thumb is to keep your menu between three and six choices so it's easier and faster to read. Having too many options creates confusion, which leads a person more likely to tap out versus tapping into your content. It's important to ensure that when you use icon or icon-based navigation, it is always fast and easy to read. A short, clear menu also impacts your SEO. When search engines can quickly navigate, understand, and index your site, they'll send more traffic your way!
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Optimize for Website speed. A recent study found that 88.5% of web users will leave a website if it loads too slowly. And, by "too slowly," we're talking mere seconds. So, make sure your website is running fast and smooth by using up-to-date technology, optimizing your videos and images for quicker downloads, and using a website host that can handle your bandwidth.
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Speak Customer. When writing, think of yourself as a customer. Using jargon like “cohorts” and “extended reality” may make you feel fancy in a meeting, but it won’t be very relatable or searchable online. On that note, with the continued rise of voice search, when you write your content the way people talk. Make sure you’re simple and clear: Remember: Your reader is a busy person.
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Include a call-to-action. If you want to encourage action from users, make sure there's a clear path for them to follow. We're often surprised at how many websites don't have a clear path on what to do next. Check your site, and be sure that the contact information is on every page. Also, make it obvious and easy to schedule a consult, request a quote, or buy a product. In essence, ask for the business.
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Content is the king. When you look at a Google search result, the top few results are usually what people see. And it is important to be part of that top few in order to get more traffic and sales. If you only target one keyword phrase, then your business will not appear when someone searches for something else related to your product or service. Content is key. The more times Google visits your site, the better your chances of ranking in search results. So, make updating content a common practice. Adding a blog to your site is a great way to do that.
- Delegate. While you can update your website or blog, it's a lot of work. We get it! That's why we recommend delegating some tasks. If you are updating, refreshing, or build a new site, but the work is taking too much of your valuable time, we are here to help.
Let us do the work so that you can focus on growing your business.
The following list should give you a good idea of what you need to do in your site audit. If you want a partner to help, we're always here. In fact, our team is an ideal partner for small businesses.